Daniel Gueguen

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Voici quelques semaines un consultant en e-reputation me propose ses services. Je le google. Et découvre, non sans étonnement sa … mauvaise réputation. Toute possibilité de collaboration s’en trouve dès lors exclue. Chaque lobbyiste à deux actifs : sa crédibilité et son réseau. Une mauvaise réputation tue la crédibilité. Des dossiers aussi emblématiques que le… » read more

Posted by Daniel Gueguen

A few weeks ago, a consultant specialised in ‘e-reputation’ offered his services to me. I Googled him, and not without surprise, I discovered that…he has a bad reputation! From that moment, any possibility of us working together went out the window. Every lobbyist has two assets: credibility and a network. A bad reputation kills credibility.… » read more

Posted by Daniel Gueguen