Daniel Gueguen

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Réputation

October 18, 2017

Voici quelques semaines un consultant en e-reputation me propose ses services. Je le google. Et découvre, non sans étonnement sa … mauvaise réputation. Toute possibilité de collaboration s’en trouve dès lors exclue. Chaque lobbyiste à deux actifs : sa crédibilité et son réseau. Une mauvaise réputation tue la crédibilité. Des dossiers aussi emblématiques que le… » read more

Posted by Daniel Gueguen

Agences européennes, lobbying européen

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Reputation

A few weeks ago, a consultant specialised in ‘e-reputation’ offered his services to me. I Googled him, and not without surprise, I discovered that…he has a bad reputation! From that moment, any possibility of us working together went out the window. Every lobbyist has two assets: credibility and a network. A bad reputation kills credibility.… » read more

Posted by Daniel Gueguen

European Commission, European Parliament, Lobbying

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Daniel Guéguen

In these times of complexity, opacity and political correctness, speaking openly is now more important than ever.

With 40 years of experience in EU public affairs, Daniel Guéguen is founder and Head of Strategy and Lobbying at PACT European Affairs.

In 1996 he created CLAN Public Affairs and the European Training Institute. Before this, Daniel was Head of the European sugar industry and Secretary General of COPA-COGECA, the EU farmers’ union lobby. Guéguen is Professor at the College of Europe in Bruges and Natolin, as well as at SciencePo Paris and the Université Libre de Bruxelles (ULB). He previously taught at Georgetown University and Harvard Kennedy School. He is a renowned author of 15 books translated into 20 languages. Recent publications include: “Comitology: Hijacking European Power?” (2010), “Handbook on EU Secondary Legislation” (2012), “Reshaping European Lobbying” (2013) and “The New Practical Guide to the EU Labyrinth” (2015).


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